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Privacy Policy

Privacy Policy

This policy was last updated June 2019

Related documents: Terms of Use

Half Cup Measure (referred to as “Half Cup Measure” or “we” or “us” or “our”) is an Internet-based Sole Proprietorship based in Victoria, British Columbia, Canada, which operates the Half Cup Measure website (“Site”) at

We value the trust you place in Half Cup Measure and want to ensure that you are aware of and understand what information we gather about you, how that information is used, and what safeguards are in place in order to protect that information.

Accessing the Half Cup Measure website constitutes use of the site and an acceptance of this Privacy Policy and the Terms of Use. If you do not consent to any collection, processing, or use of your information, please discontinue use of this site.

We may update this policy from time to time. Please visit this page periodically to review any changes to the privacy policy. If you have any questions or would like additional information, please feel free to contact us.

What type of information does Half Cup Measure collect?
Half Cup Measure gathers Site visitor information needed to communicate information that we believe will be of interest to you. We may gather information from you in a few instances:

Personal Identification Information
While using our Site, we may ask you (“User”) to provide us with certain personal identification information (“Personal Information”) that can be used to contact or identify you. We may collect this in a variety of ways, including when a User visits our Site, registers on our Site, fills out a form, responds to a survey, or in connection with other activities, services, resources and features made available on our Site. Personal Information may include, but is not limited to: name and/or email address.

Non-Personal Identification Information, Log Data and Cookies
We may collect non-personal identification information (“Non-Personal Information”) or Log Data (“Log Data”) about Users whenever they interact with our Site. Our Site may use cookies (“Cookies”) to enhance User experience. Cookies are small pieces of information that are stored by the browser on your hard drive, which may include an anonymous unique identifier.

Non-Personal Information and data automatically collected from Cookies may include the browser name, operating system, your computer’s Internet Protocol (“IP”) address, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics, referring links, type of computer or device used, and other technical information about Users accessing and connecting to our Site. In general, Cookies are used to retain User preferences and provide anonymized tracking data to third party applications like Google Analytics. The Cookies that are configured by us do not contain any personally identifying information, such as your name, or sensitive information, such as your credit card number. This data is collected automatically, and used in aggregate to help us look for trends so that we can improve our website. Cookies also allow us to recognize you when you return to our site and to provide you with a customized experience that we feel will be of value to you.

You can instruct your browser to refuse all Cookies or to indicate when a cookie is being sent. Please take a look at your particular browser for instructions on this function. However, if you do not accept Cookies, you may not be able to use some portions of our Site.

Google Analytics and Advertisements
Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet. Half Cup Measure also uses Google Analytics to compile information collected via Cookies in a manner that is helpful to us in analyzing visitors’ use of the Site. Users may opt out of a third-party vendor’s use of cookies for personalized advertising by visiting

Users may find advertising, links or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, other blogs, products, and other third parties – When you click on links on our Site, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements, terms of use, and policies.

 Third-Party Services
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our Site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our Site’s Terms of Use.

How do you obtain my consent?
Users may visit our Site anonymously. We collect Personal Information from Users only if they voluntarily submit this information to us. When the User provides us with Personal Information for any reason, like email marketing or newsletters, we imply that you consent to our collecting it and using it for that specific reason only. We will make every reasonable effort to ask you directly for your expressed consent or provide you with an opportunity to say no. You may also withdraw your consent at any time. Users can refuse to supply Personal Information, however this might prevent them from engaging or accessing certain Site related features or activities.

​Our website provides a direct link to other websites. If you visit another website through a link provided on our website, you may be requested to supply Personal Information. We cannot protect any information you may supply to any third party when you access some other website through a direct link from the Half Cup Measure website.

How do I withdraw my consent?
If, after you opt-in, you change your mind, you may withdraw your consent for us to contact you, and for the continued collection, use or disclosure of your information, at anytime, by contacting us at 

How does Half Cup Measure use collected information?
Our Site may collect and use Users Personal Information for the following:

  • To fulfill User requests, such as contacting us or subscribing to newsletters
  • To run and operate our Site, we may need your information to display content correctly or for a personalized experience across different Internet browsers or devices that you use to access our Site
  • To improve our Site, we may use your feedback or data to improve our site features and functions
  • To send updates, emails, newsletters, surveys, or to run promotions, contests or other Site features
  • To send Users information they agreed to receive about topics or content we believe will be of interest to the User
  • To send emails, when an email address is provided to us, to send updates, respond to inquiries, and/or other requests
  • To allow Users to provide comments on posts
  • To allow Users to provide us with feedback on our content or our Site
  • To develop our Site

How does Half Cup Measure ensure that your information is secure?
Half Cup Measure takes reasonable precautions as well as makes every effort to maintain best practices and procedures designed to ensure the security, integrity and confidentiality of your information. The security of your Personal Information is important to us, but be advised that no method of transmission over the Internet or any method of electronic storage can be guaranteed as 100 per cent secure. Any transmission of Personal Information is at your own risk.

We restrict and limit access to Personal Information only to those of our employees or authorized service providers who need it to carry out their business functions, and educate our employees about safeguarding customer information and preventing its unauthorized access, disclosure, or use. You agree that we are not responsible for any intercepted information shared through this Site without our knowledge or permission. You release us from any and all claims arising out of or related to the use of such intercepted information in any unauthorized manner.

Do you share my information and with whom?
Half Cup Measure does not rent, sell or trade Users Personal Information to others. We may share generic, aggregated demographic data or information not linked to Personal Information regarding visitors or Users with any of our business partners, trusted affiliates or advertisers for the purposes outlined above. We may use third-party services or providers to help us operate and maintain this Site, such as sending out emails or newsletters, surveys or other features. We may share your Personal Information with these trusted service providers that need access to your information to provide operational or support services. We may disclose your Personal Information to regulatory authorities and/or law enforcement officials if we are required to do so by applicable law or subpoena.

Age of Consent and Children’s Privacy
By using this Site, you represent that you are at least the age of majority in your jurisdiction/state/province/territory/country of residence, or that you are the age of majority in your jurisdiction/state/province/territory/country of residence and you have given us your consent to allow any of your minor dependents to use this site. We ask minors (people under the age of 18 or under the age of majority in their jurisdiction/province/territory/country) not to send any Personal Information to our Site without the consent of a parent(s) or guardian(s). Parent(s) and/or guardian(s) are fully responsible to instruct their children in the safe and responsible use of personal information on the Internet. We do not knowingly collect or solicit data online from or market online to minors under the age of 13 in compliance with the Children’s Online Privacy Protection Act (COPPA).

Consent to Jurisdiction and Governing Law
Half Cup Measure is based out of Victoria, British Columbia, Canada. Half Cup Measure uses hosting services that may use servers located in Canada and/or the United States. Any claim relating to the use of this site and the materials contained herein are governed by the laws of the Province of British Columbia, Canada. Use of the site constitutes your consent to the collection, process, or use of your personal data, as described by this policy and the Terms of Use.

Can I “opt out” of receiving emails from Half Cup Measure?
Half Cup Measure may send you emails from time to time. You can unsubscribe at any time by following the unsubscribe and/or opt-out links at the bottom of the newsletter or email, or by contacting us directly at

How can I access my information obtained through this site?
If you would like to access, correct, amend or delete any personal information we have collected about you, contact us directly at Our newsletters and email communications include unsubscribe and/or opt-out links and instructions should you wish to unsubscribe. If you require assistance with unsubscribing or opting out of any communications, contact for help.

Can I request for my information to be deleted?
Data protection laws include the right to access, erase, correct, restrict, and/or object to our use and processing of your personal data.  You have the right to confirmation as to how and where we process your data. You have the right to withdraw, opt-out, cease use of this Site, or unsubscribe at any time. If requested, we will make all reasonable efforts to remove your information from our databases. We may be unable to remove your information from the records of any third party who has received or collected your information in accordance with this Privacy Policy and the Terms of Use.

 Who can I contact if I have a question about Half Cup Measure’s Privacy Policy?
For any questions, comments or concerns regarding our Privacy Policy or Terms of Use, please email us at

Changes to This Privacy Policy
We reserve the right to modify this privacy policy at any time, so please review it periodically. Changes and clarifications will take effect immediately upon their posting on the site. If we make material changes to this policy, we will make notes of those updates on this page so that you are aware of what information has been updated.

Privacy Policy Updates
This document was created June 24, 2019